Svadha is a social business and the only global player integrating the entire sanitation value chain. We establish an army of entrepreneurs to provide access to quality, affordable and sustainable sanitation solutions.
Rural consumers do not want cheap sanitation products. They want affordable solutions. This is why our Sanitation Engagement & Analytics and Innovation teams conduct market research and use design thinking to create product and service solutions. Solutions are adapted to the different budgets and evolved to meet different needs and aspirations such as comfort, privacy, social status, cleanliness, and good health.
Without Svadha, rural customers face a disorganized sanitation market and must visit several stores to find all their toilet components. The products they do find often have poor quality and little variety. We establish entrepreneurs who provide customers with easy access to a variety of quality, affordable sanitation products - all in one stop.
Traditionally, local sanitation shops have a limited variety of sanitation materials and face higher prices from dealing with a matrix of dealers and distributers. Rural customers bare these higher costs and face being fooled by many counterfeit sanitation products of poor-quality. We negotiate directly with manufacturers to secure a greater variety of authentic and quality materials and more affordable pricing.
We establish local depos to more quickly and efficiently respond to our entrepreneurs’ orders and to further extend our reach to more households. Our depos include a variety of brands, some of which are difficult to find in the rural market despite being in high demand.
We uniquely provide free delivery to entrepreneurs - disrupting the sanitation market and eliminating the 'last-mile penalty' in which more remote shops would face greater burden from higher delivery charges. Entrepreneurs can also make more manageable orders and keep more working capital on hand, rather than having to make one large, burdensome order due to delivery charges.
We help our entrepreneurs grow through free business development hand-holding services and marketing and consumer awareness support. We have also developed and provide premium Sanitation Ecosystem Services, a customizable suite of business consulting and training options to build the capacity of sanitation entrepreneurs at all stages of their sanitation business – from beginner to advanced.
In order to sustain sanitation access, we carefully select entrepreneurs who are capable and willing to provide continued support for their own communities. After toilet sales, households still have access to our entrepreneurs for maintenance support and toilet upgradation options like Svadha Green.